Its been a good couple of months here at Lo-Base HQ. Our proximity to the Royal Botanic Gardens in Edinburgh means that there is a reasonable amount of footfall past the shop, even though we don't exactly have a city centre location. And most of those who do happen to stumble across us in this way are as excited as new born kittens.
A customer last month, visiting from rural France, tried on a pair of shoes, which he found comfy, then another pair, then another two pairs. He then bought them all, plus two pairs of socks, and promised he would be back next year when he made his annual pilgrimage to the Edinburgh Festival. This week a customer was in the shop who had unfortunately lost most of his shoes in a house fire, so was replacing the whole lot. Another good day.
But there are also quiet days too and we need to make ourselves more visible in the local community. If you have any contacts in local rugby, swimming, hockey, cycling, walking clubs etc then we'd be delighted to hear from you. If we get any info which leads to sales we'd be happy to offer a discount to whoever provided the info.
Most of our winter stock has started arriving in-store and there are some great new offerings from Columbia and Merrell. Of particular note are the Westward Chelsea boots from Merrell. High quality yak leather outers and soft inners mean this is a really comfy, smart boot, but with the cushioning in the sole you would usually associate with Merrell's trail shoes.
The Centracer is a great looking and comfortable approach shoe from Columbia and their Switchabck Omni-Tech is a comfortable and distinctive trail shoe with Omni-tech waterproofing. Apparently tests show it performs better than some well-known brand name waterproof fabrics and treatments.
We now have six different styles of walking boots in store with a really smart one from Merrell due in shortly as well.
After the New Year we are going to start stocking shoes from Simple and "Five by Rio Ferdinand", which will give the more fashion conscious access to some great looking shoes up to size 16 and 15 respectively. http://www.fivebyrioferdinand.com/brand1.asp
Tuesday, 7 September 2010
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