Wednesday, 19 May 2010

Marketing and the Volcanic Ash Cloud

Whilst the cloud of volcanic ash spreading south from Iceland isn't doing much for flights or people's holidays, it seems to be unexpectedly benefitting my business, which can't be bad.

On Saturday I had two people up in the centre of town with a placard and a load of flyers and lanyards. They came across quite a few people with big feet or who knew people with big feet, who promised to come down to the shop when they got the opportunity. However, they also managed to send some people down on Saturday, so we managed to generate sales, which was great. Unfortunately one customer was in looking for size 17s, and whilst we have shoes in 16.5 which might have fitted him, he didn't like the look of them. When your options are so limited, you can't really afford to be picky about shoes, but he wasn't needing them urgently and he will be back.

On Monday though, a Dutch chap came in who's flight home on Sunday night had been cancelled. He had been given a flyer on Saturday though so thought he would come down to kill some time. He ended up buying a set of insoles and two pairs of socks, which was a good result. Fingers crossed that he eventually managed to get a flight back home.

Today I've started to make some product review videos so that you can see the shoes and their features before you buy them, so keep an eye out on the website for these starting to appear over the next few days.

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